In 2019, the idea of supporting Iranian goods was expressed and it was produced by the Torfeh Group.

This animation is designed to support Iranian production and it tries to influence the audience when shopping.

This animation has participated in the 12th International 100-Second Film Festival.

it has won the title of best director in the field of Iranian product support, and has received the festival’s award and cash prize also.

Trailer

پخش ویدیو

PRODUCTION

The idea for this animation came after several different ideas. This animation was designed and made in a symbolic way.

The steps of making umbrella animation are included: Idea and storytelling, screenplay, decoupage, character design, space design, storyboard design, story rail design, Lee Out, animation, composite, music selection and final output.

Story & Screenplay

The umbrella animation story shows a boy who goes from his father’s small workshop to a bus stop in the rain.

Boys prefer to buy colorful umbrellas from the store rather than buying a single color umbrella from the workshop, after a while their umbrellas break down and they stay in the rain, but this time the son rescues them from the rain.

Characters

The main character of the umbrella animation is a little boy whose father owns an umbrella workshop.

Father and twin boys at the station, are the sub characters of this animation.

The design style of these characters is completely graphical and simplified.

The angle of its positioning was designed according to the cut-out technique, and the motions associated with this technique are designed from the side view.

Graphic & Backgrounds

Umbrella animation objects include an Iranian umbrella workshop, a large colorful umbrella shop, and a bus stop where the story takes place.

The animated objects include umbrellas with the color of the flags, colorful umbrellas, taxis and buses. Rain is also added individually to the animation.

Music & Sound design

Sound effects are placed in the animation are: rain, thunder and lightning, the sound of car and bus.

The name of music that used is “Yellow Cafe” (https://www.zapsplat.com) which is open source on the site.

Client

Umbrella Animation is designed and produced with the intention of making a small impact on the mind of the audience to buy Iranian goods and is not a custom work.

Awards and Certificates

The “Umbrella” animation has participated in the 12th International 100 Seconds Film Festival and has won the title of Best Director in Iranian Product Support.

2019 – 2009